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The Economist - Gran Bretaña | Jueves, 26. Enero 2012

Google disempowers users

Starting March, the US Internet giant Google wants to collect all data generated by users in its various services. In addition company data protection provisions are to be standardised. The changes strip users of any control over their data, writes the business magazine The Economist: "There are other, unspoken reasons that Google is keen to make this change. By creating comprehensive profiles of users by combining crumbs of data they leave across its services, the firm is betting it can target more online ads at them more accurately. It also wants to position itself as a comprehensive online portal in order to compete more effectively with Facebook, which is soaking up an ever-increasing amount of web surfers' time. All this explains why Google is refusing to allow its users to opt out of the upcoming changes. Critics fret that this is a departure from its traditional habit of giving people power over their data (for instance, by letting them extract it easily from Google if they want to as part of the firm's 'data liberation' initiative)."

» de toda la revista de prensa del Viernes, 27. Enero 2012